|Wonderland Pop Culture Emporium in Los Angeles sign by Becca Price and Chris Larson|
First, a handmade sign obviously signifies an independent store. The “psychedelic” font that I painted most strongly represents a mellow, free-thinking, and laid back establishment. Unfortunately, a stranger on the street could possibly surmise from the above description that the store is cheap, or poorly run, but I feel that the way the lettering was done conveys an openness or friendliness that a handmade sign in a different text might imply. In addition, the stenciled name on either side screams "PUNK ROCK!" to anyone familiar with the genre.
This got me thinking more about the visual impact of fonts, and how they can help or hinder the message being presented. For example, consider the phrase “I Love You.” If I were to type that in, say, the font “Edwardian Script ITC” it would appear as:and convey to the reader a sense of romance and formality. However, if I were to write that same phrase in the font “Earwig Factory,” it would appear: completely altering the feeling of the message and perhaps making the reader feel stalked by an obsessed acquaintance. Remember, it’s not just what you say, but how you say it.